SEATTLE, Sept. 9, 2014 /PRNewswire/ -- Zillow, Inc. (NASDAQ: Z), the leading real estate information marketplace, is now powering the U.S. real estate search for Leju Holdings Limited ("Leju") (NYSE: LEJU), an affiliate of E-House (China) Holdings Limited (NYSE: EJ), a leading real estate services company in China. Leju operates several leading real estate and home furnishing websites of SINA Corporation, Baidu Inc., and its main website,
leju.com, as well as various mobile applications along with local websites covering more than 250 cities.
Chinese home shoppers who search for U.S. homes on Leju's platforms now have access to Zillow's robust home search experience, rich data on homes, millions of for-sale listings, and unique pre-market inventory, through a co-branded Zillow®-Leju site.
"Chinese home shoppers represent an untapped opportunity not only to U.S. sellers, but to agents and brokers as well," said Amy Bohutinsky, Zillow chief marketing officer. "Chinese home buyers spent $22 billion in the U.S.i last year - nearly doubling what they spent in the previous yearii - and this co-branded site will make it easy for them to not only find the U.S. home of their dreams, but also connect with a local real estate professional who can help make that dream a reality. We are excited to offer this opportunity to the thousands of brokers and agents who choose to market their listings on Zillow."
Agents and brokers whose listings appear on Zillow will also automatically appear on the co-branded site, with no additional effort or cost. Chinese buyers are the largest population of foreign buyers of U.S. homes. The median price of the homes they purchased was approximately $523,148, with 76 percent of purchases reported as all-cash purchases. iii
"We are pleased to offer Leju visitors the opportunity to have unparalleled access to the number one real estate website in the U.S.," said Geoffrey Yinyu He, Leju's chief executive officer. "For Chinese buyers who are looking to invest in the U.S. market, we now provide easy access to a comprehensive amount of listings, which will simplify the remote house hunting experience."
Financial terms of Zillow's first international partnership were not disclosed. In the United States, Zillow is the exclusive provider of for-sale and for-rent listings for Yahoo!® Homes, AOL® Real Estate, MSN® Real Estate and HGTV®'s FrontDoor®.
About Zillow, Inc.
Zillow, Inc. (NASDAQ:Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. Zillow's brands serve the full lifecycle of owning and living in a home: buying, selling, renting, financing, remodeling and more. In addition, Zillow offers a suite of tools and services to help local real estate, mortgage, rental and home improvement professionals manage and market their businesses. Welcoming 89 million unique users in July 2014, the Zillow, Inc. portfolio includes Zillow.com®, Zillow Mobile, Zillow Mortgages, Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™, StreetEasy® and Retsly™. The company is headquartered in Seattle.
Zillow.com, Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, Agentfolio and Digs are registered trademarks of Zillow, Inc. HotPads and Retsly are trademarks of Zillow, Inc.
MSN is a registered trademark of Microsoft Corporation.
AOL is a registered trademark of AOL LLC.
HGTV is a registered trademark of Scripps Networks, Inc.
FrontDoor is a registered trademark of Scripps Networks, LLC.
i Source: NAR 2014 Profile of International Home Buyers
ii Source: NAR 2013 Profile of International Home Buyers
iii Source: NAR 2014 Profile of International Home Buyers
SOURCE Zillow, Inc.