Take home shopping on Zillow to the next level with a new spatial
touring experience
SEATTLE,
Feb. 1, 2024 /PRNewswire/ --
Zillow® ImmerseSM, the most interactive way to
explore select home listings on Zillow, today launched in the App Store
for Apple Vision Pro. Zillow Immerse elevates the home tour experience to
a jaw-dropping degree with its virtual walkthroughs and interactive 3D
floor plans.
"At Zillow, we're leaders in embracing the latest in technology to help
more people get home with speed, confidence and ease," said Josh Weisberg,
senior vice president of Artificial Intelligence. "Apple Vision Pro
enables Zillow shoppers to fully experience homes as we envisioned when we
first introduced Listing Showcase. This advanced spatial technology allows
users to explore homes in a way that is the next best thing to being there
in person."
Zillow Immerse utilizes the full capabilities of Apple Vision Pro to
teleport users inside a for-sale home, giving a panoramic 360-degree view
of every room, from the ceiling to the floor. Home shoppers can take a
virtual walk down hallways and pop their heads into every closet, all
while using an AI-generated floor plan as a guide, providing a better
understanding of where they are in the home's layout and getting a sense
of its flow.
3D tours and interactive floor plans are key priorities for home
buyers
Zillow Immerse aligns with the preferences of home shoppers. According to
Zillow's latest
Consumer Housing Trends Report, 74% of prospective buyers agree that 3D tours help them to get a better
feel for a home's space than static photos, and 70% wish that more
listings had 3D tours available.
One of the key features of Zillow Immerse is the AI-powered interactive
floor plan, which helps users better understand the layout and flow of a
home. Zillow's survey shows that more than half of prospective buyers
regret wasting time visiting properties they would have skipped if they
had access to the floor plan beforehand. At the same time, 79% of
prospective buyers are more likely to view a listing if it includes a
floor plan that appeals to them. Additionally, 3 out of 4 prospective
buyers recognize the value of a dynamic floor plan, which links each photo
to where it was taken in the floor plan, providing the best possible
understanding of whether a particular home is the right fit for their
needs.
The listing of the future: Listing Showcase
®
on Zillow
Zillow Immerse is an experience designed
specifically for Apple Vision Pro utilizing Listing Showcase listings.
Real estate agents who subscribe to Listing Showcase will now have their
listings automatically integrated into the Zillow Immerse app.
Listing Showcase is an elevated listing experience available only on Zillow.
Showcase listings feature high-resolution scrolling hero images,
room-by-room photo organization, interactive floor plans and 3D tours
—technology that lends itself perfectly to the Zillow Immerse app for
Apple Vision Pro. Listing Showcase,
available to real estate agents nationwide, offers agents the tools to highlight a home's best features and gives
buyers a deep understanding of the home before they ever step inside.
For more information about Zillow Immerse on Apple Vision Pro, visit
https://www.zillowgroup.com/news/how-to-get-the-best-out-of-the-zillow-immerse-app/.
About Zillow Group:
Zillow Group, Inc. (NASDAQ: Z and
ZG) is reimagining real estate to make home a reality for more and more
people. As the most visited real estate website in the United States,
Zillow and its affiliates help people find and get the home they want by
connecting them with digital solutions, great partners, and easier buying,
selling, financing and renting experiences.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow
Premier Agent®, Zillow Home Loans℠, Trulia®, Out East®, StreetEasy®,
HotPads®, ShowingTime+℠, Spruce® and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate.
Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2023 MFTB Holdco, Inc., a Zillow affiliate.
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SOURCE Zillow